Senior Product Designer
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A global dating and community platform.
HER is the world’s largest community for lesbian, bisexual, and queer people. We’re a global, subscription-based consumer product serving millions of LGBTQIA+ users across 55+ countries — helping people connect, date, and build community in ways that feel authentic, affirming, and fun.
HER is part of Match Group, the global leader in dating products, and sits within Match’s Affinity portfolio alongside other identity-led platforms. This gives us the best of both worlds: the scale, insight, and infrastructure of a global organization, with the autonomy, speed, and cultural focus of a small, mission-driven team. Design at HER is not decorative. It’s a core driver of differentiation, growth, and revenue — and a critical way we show up for our community.
We’re hiring a Senior Product Designer to take end-to-end ownership of key product experiences across our iOS and Android apps (and occasionally web). This is a senior individual contributor role with meaningful autonomy and influence. Your primary focus will be creating distinctive, sapphic-first experiences that clearly differentiate HER in the dating market — while directly supporting rapid active user growth and a strong focus on revenue performance.You’ll partner closely with Product, Engineering, Data, and Leadership to shape what we build, why we build it, and how it performs in the real world.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life. We think the same is true for creating the best platforms, so we work together IRL in our New York office three days a week.
HER is the world’s largest community for lesbian, bisexual, and queer people. We’re a global, subscription-based consumer product serving millions of LGBTQIA+ users across 55+ countries — helping people connect, date, and build community in ways that feel authentic, affirming, and fun.
HER is part of Match Group, the global leader in dating products, and sits within Match’s Affinity portfolio alongside other identity-led platforms. This gives us the best of both worlds: the scale, insight, and infrastructure of a global organization, with the autonomy, speed, and cultural focus of a small, mission-driven team. Design at HER is not decorative. It’s a core driver of differentiation, growth, and revenue — and a critical way we show up for our community.
We’re hiring a Senior Product Designer to take end-to-end ownership of key product experiences across our iOS and Android apps (and occasionally web). This is a senior individual contributor role with meaningful autonomy and influence. Your primary focus will be creating distinctive, sapphic-first experiences that clearly differentiate HER in the dating market — while directly supporting rapid active user growth and a strong focus on revenue performance.You’ll partner closely with Product, Engineering, Data, and Leadership to shape what we build, why we build it, and how it performs in the real world.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life. We think the same is true for creating the best platforms, so we work together IRL in our New York office three days a week.
HER is the world’s largest community for lesbian, bisexual, and queer people. We’re a global, subscription-based consumer product serving millions of LGBTQIA+ users across 55+ countries — helping people connect, date, and build community in ways that feel authentic, affirming, and fun.
HER is part of Match Group, the global leader in dating products, and sits within Match’s Affinity portfolio alongside other identity-led platforms. This gives us the best of both worlds: the scale, insight, and infrastructure of a global organization, with the autonomy, speed, and cultural focus of a small, mission-driven team. Design at HER is not decorative. It’s a core driver of differentiation, growth, and revenue — and a critical way we show up for our community.
We’re hiring a Senior Product Designer to take end-to-end ownership of key product experiences across our iOS and Android apps (and occasionally web). This is a senior individual contributor role with meaningful autonomy and influence. Your primary focus will be creating distinctive, sapphic-first experiences that clearly differentiate HER in the dating market — while directly supporting rapid active user growth and a strong focus on revenue performance.You’ll partner closely with Product, Engineering, Data, and Leadership to shape what we build, why we build it, and how it performs in the real world.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life. We think the same is true for creating the best platforms, so we work together IRL in our New York office three days a week.
The compensation range listed above is representative of the base salary offered.
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York. This salary will be subject to a geographic adjustment (according to a specific city, state, and country), if an authorization is granted to work outside of the location listed in this posting.
How you'll make an impact
End-to-End Product Design: Own design for complex product areas from discovery through launch and iteration, including both engagement and revenue-focused designsTranslate ambiguous, high-impact problems into clear user journeys, flows, and interfacesBalance user experience, speed of execution, and business impactSapphic Differentiation & Experience Design: Design experiences that feel unmistakably HER — rooted in sapphic culture, joy, intimacy, and communityPush beyond generic dating patterns to create features users can’t get elsewhereEnsure HER’s product experience remains emotionally resonant, culturally specific, and market-differentiatedApply and evolve HER’s design system and brand expressionExperimentation & Measurement Design experiments and A/B tests in collaboration with Product, Engineering, and DataIterate based on performance data and qualitative insightUse learning from experiments to inform future design decisionsPrototyping & ValidationCreate prototypes at varying levels of fidelity to explore, align, and validate ideasSupport regular user testing to de-risk solutions before buildClearly communicate design intent and rationale to cross-functional partnersCross-Functional CollaborationWork closely with Product Managers to shape roadmaps and scope workPartner with Engineering to ship high-quality experiences efficientlyPresent work confidently to leadership and incorporate feedback without losing clarity or direction
What Success Looks LikeShipped features that clearly differentiate HER in the dating marketMeasurable improvements in active users, retention, or revenueStrong, trusted partnerships with Product and EngineeringA product experience that feels bold, intentional, and deeply aligned with our sapphic community
We could be a Match if you have
7+ years designing consumer digital products (mobile-first experience required)Proven experience owning design for features used by large audiencesStrong interaction design, visual design, and UX fundamentalsExperience working within and contributing to a design systemComfort operating in fast-moving, evolving product environmentsA portfolio demonstrating both craft and business impactBonus points if you have experience with:Subscription or freemium productsDating or network based platform experienceDesigning for identity-led or emotionally nuanced use casesEngaging directly with users to inform your design direction and decisions in the form of user surveys, unmoderated prototype testing, and user interviews.
About YouYou take ownership and follow things throughYou’re opinionated but open — strong ideas, loosely heldYou care deeply about how your work performs after launchYou’re comfortable with ambiguity and enjoy shaping problems, not just executing solutionsYou believe great design should serve both users and the business
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