Label design examples

Mercana™. Wine Label Branding+Packaging.

Wine Branding. Label Design.

Cantilever Portfolio

packaging design, spirits, branding, logo, label design, luxury goods

The Good Bar

The Good Bar is an all natural, handmade soap company who wanted to create a very minimal branding inspired by the clean and minimal ingredients that go into each soap. From the logo and typography, to the label designs and packaging, we worked together and came up with a photography plan as well. I set up, shot and edited the full set of photos to take you through the journey of the brand. From the initial raw bars to the clean label and onto the showcase of ingredients, we wanted to show how clean and bright the soap is, and also how clean and bright you will be! Online store and more information on The Good Bar's website below. http://www.thegoodbar.ca/

Poem Book - I have slept with my cat

Project Tags: design, designer, graphic, graphic design, color, colour, inspiration, logo, logofolio, branding, branding agency, packaging design, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, istanbul, london, paris, new york, los angeles, san fransisco, idenity, custom, monogram, design studio, letterpress, brand, brand design, visual identity, corporate, corporate identity, ux, ui, interface, animation, user interface, user experience, startup, start up, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype, marketing, black and white, designers, website, web, work, web designer, brandbook, brand book, brand manual, catalog, business card, stationery, flyer, clean, basic, guideline, rebranding, re-branding, letterhead,

Minimalist & Timeless Branding + Packaging Design of Sydney Juice Bar

Minimalist & Timeless Branding + Packaging Design of Sydney Juice Bar abduzeedo07.17.20 Aleksandra Iakimchuk shared a beautiful branding and packaging design project for Sydney Juice Bar. I am not that fun of juices to be honest but with a design like this one that Aleksandra created I would be more than inspired to have a few of those a day, at least just to enjoy the simplicity of a clear and elegant typography. No splashes or cheesy images of flying fruits, just good old black text over white label.  Sydney Juice Bar is a juice bar based in the heart of Sydney. They produce fresh and organic juice everyday. My task was to create a new identity that was going to be modern, simple and timeless. I chose to go for a very simple and minimalist design where the juice itself helps to bring out the colors and some excitement to the design. Branding Packaging Design

O.R.E. 118 Gin

packaging design, spirits, branding, logo, label design, luxury goods

Triple Point Gin

packaging design, spirits, branding, logo, label design, luxury goods

Fast | Visual Brand Identity

Visual Design work for Fast Sports Nutrition Brand. designer, graphic, graphic design, color, colour, inspiration, logo, logofolio, branding, branding agency, packaging design, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, istanbul, london, paris, new york, los angeles, san fransisco, idenity, custom, monogram, design studio, letterpress, brand, brand design, visual identity, corporate, corporate identity, ux, ui, interface, animation, user interface, user experience, startup, start up, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype, marketing, black and white, designers, website, web, work, web designer, brandbook, brand book, brand manual, catalog, business card, stationery, flyer, clean, basic, guideline,

Chu Dessert Branding & Strategy

design, designer, graphic, graphic design, color, colour, inspiration, logo, logofolio, branding, branding agency, packaging design, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, istanbul, london, paris, new york, los angeles, san fransisco, idenity, custom, monogram, design studio, letterpress, brand, brand design, visual identity, corporate, corporate identity, ux, ui, interface, animation, user interface, user experience, startup, start up, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype, marketing, black and white, designers, website, web, work, web designer, brandbook, brand book, brand manual, catalog, business card, stationery, flyer, clean, basic, guideline, rebranding, re-branding, letterhead, foil, emboss,

Acts Without Effort- The Societal Architecture of Hsieh

design, designer, graphic, graphic design, color, colour, inspiration, logo, logofolio, branding, branding agency, packaging design, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, istanbul, london, paris, new york, los angeles, san fransisco, idenity, custom, monogram, design studio, letterpress, brand, brand design, visual identity, corporate, corporate identity, ux, ui, interface, animation, user interface, user experience, startup, start up, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype, marketing, black and white, designers, website, web, work, web designer, brandbook, brand book, brand manual, catalog, business card, stationery, flyer, clean, basic, guideline, rebranding, re-branding, letterhead, foil, emboss,

Brand Identity for Sushi Junction by Lee Ching Tat

Brand Identity for Sushi Junction by Lee Ching Tat AoiroStudio Oct 17, 2018 Mortise Design is a brand designer & illustrator based in Tokyo, Japan. He recently shared a brand identity for Sushi Junction, it's a colorful design mixed with Japanese & Chinese cuisine. It's really a common thing in Japan seeing many brands taking on their packaging designs to attract customers with limited time and always-on-the-go. What's interesting about Sushi Junction, It is the first Japanese restaurant in India to offer a wide variety of food and inspired from Indian flavors. The first unit is located in Gurgaon, the second one in Malviya Nagar, South Delhi. More Links Personal Site Behance Brand Identity branding brand identity graphic design

Quinto/B™

Logotypes & Marks -- Tags design, designer, graphic, graphic design, color, colour, inspiration, logo, logofolio, branding, branding agency, packaging design, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, istanbul, london, paris, new york, los angeles, san fransisco, idenity, custom, monogram, design studio, letterpress, brand, brand design, visual identity, corporate, corporate identity, ux, ui, interface, animation, user interface, user experience, startup, start up, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype, marketing, black and white, designers, website, web, work, web designer, brandbook, brand book, brand manual, catalog, business card, stationery, flyer, clean, basic, guideline, rebranding

Monocacy Brewing Company Riot

Monocacy Brewing Company Riot Rye Packaging beer branding packaging label brand identity logo

Amazing Branding and Visual Identity for Rapscallion Soda

Amazing Branding and Visual Identity for Rapscallion Soda abduzeedoFeb 24, 2020 Daniel Freytag and Greig Anderson shared an incredible branding and visual identity project they worked on for Rapscallion Soda, a drinking company that  specializes in fresh fruit, low sugar sodas, handmade in Glasgow, Scotland. They're a new kind of soft drink - better ingredients, better tasting, better for you. Rapscallion.com Approach Rapscallion started punting handmade soft drinks down an alleyway in Glasgow back in 2016.  Their goal was simple: make the best tasting drinks possible without using artificial ingredients. Fast forward to 2020 and Rapscallion are growing, moving into a 1500 sqft railway arch in the Gorbals, more reminiscent of a scientific lab than a brewery.  Consumer tastes have also changed. They’re now actively seeking out low-sugar, well crafted alternatives to mass produced sugar-laden brands. The time was right to redefine the Rapscallion brand.  We've been working with founder Gregor Leckie to create a punchy new packaging design (new 250ml can) with real shelf standout. We wanted to build on the subversive nature of the Rapscallion name and better communicate the all natural ingredients. A product naming strategy was developed to work alongside a distinct and rebellious brand voice. A sterile approach to layout, bold use of color and minimal type treatments help to differentiate core range and seasonal product lines. The deliberate short stop label highlights the cans base metal, hinting at a more clinical and scientific approach to production.  Project summary Visual Identity Packaging Merchandise Print Project team 3D visualisations: Render Studio Branding and Visual Identity

Winchester Gin

packaging design, spirits, branding, logo, label design, luxury goods

ASPORT Red Envelope

design, designer, graphic, graphic design, color, colour, inspiration, logo, logofolio, branding, branding agency, packaging design, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, istanbul, london, paris, new york, los angeles, san fransisco, idenity, custom, monogram, design studio, letterpress, brand, brand design, visual identity, corporate, corporate identity, ux, ui, interface, animation, user interface, user experience, startup, start up, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype, marketing, black and white, designers, website, web, work, web designer, brandbook, brand book, brand manual, catalog, business card, stationery, flyer, clean, basic, guideline, rebranding, re-branding, letterhead, foil, emboss

Presto Cosmetics

design, designer, graphic, graphic design, color, colour, inspiration, logo, logofolio, branding, branding agency, packaging design, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, istanbul, london, paris, new york, los angeles, san fransisco, idenity, custom, monogram, design studio, letterpress, brand, brand design, visual identity, corporate, corporate identity, ux, ui, interface, animation, user interface, user experience, startup, start up, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype, marketing, black and white, designers, website, web, work, web designer, brandbook, brand book, brand manual, catalog, business card, stationery, flyer, clean, basic, guideline, rebranding, re-branding, letterhead, foil

Bloody Butcher's Creed

packaging design, spirits, branding, logo, label design, luxury goods

J.J.Pfister Distilling

packaging design, spirits, branding, logo, label design, luxury goods

Beautiful Brand Identity for Jays Coffee Brewers

Beautiful Brand Identity for Jays Coffee Brewers abduzeedo Sep 10, 2018 Daria Stetsenko shared an awesome brand identity project on her Behance profile. It's titled Jays : Coffee Brewers and it is for a coffee shop in Zaporizhia, Ukraine. Main brand qualities are the local roast, arabica only menu, manual brewing, convenient location, and fast service. The brand philosophy is a faith in the great power of coffee that unites great people and creates a special moment of coziness by making our world a better place, one cup at a time. The target audience of the brand is active young people with positive thinking.  The company was founded in 2012, and its old brand identity had the image of a flying bird that symbolizes freedom. Our task was to design a new logo and visual identity system. The primary requirements were the presence of a bird in the logo and black and white palette in combination with the brown color of kraft paper.   Brand Identity We created a bird that symbolizes strength and lightness at the same time. Straightened wings tell us about freedom, goodwill, and openness. The typography system consists of a modern monospaced font that creates modest and straightforward brand character. The color palette allows the brand unobtrusively fit into the urban space. In addition to the visual identity system, we designed packaging, coffee cups, menu, business card, posters, stickers, and bag. The logo is manually printed on the packaging using a stamp to emphasize the individual brand approach to details. The label design is built on simple typography without decoration, focusing on the meaning, not the form. branding

Pompeii Branding

Re-styling of Pompeii Brand. Made as Ux/Ui designer in Pompeii. Just a proposal. All the images belong to their owners. Tags: design, designer, graphic, graphic design, color, colour, inspiration, logo, logofolio, branding, packaging design, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, idenity, custom, design studio, brand, brand design, visual identity, corporate, corporate identity, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype black and white, designers, brandbook, brand book, brand manual, catalog, clean, basic, guideline, rebranding, modern, contemporary, luxury, simplicity, concept, firm, font, typeface, type, brandmark, collection, geometry, texture, patterns, mark, bold, bright, grid, shape, one page, typographical logo, minimal logo, modern branding, unique, minimal identity, creative logos, good, logo inspiration, best european design, best logo, best logotype, typo, lettering, sneakers, sneaker shop, start up,

FİRSTFOLİO - BAD LOGOS

FİRSTFOLİO - BAD LOGOS Logotypes & Marks -- Tags design, designer, graphic, graphic design, color, colour, inspiration, logo, logofolio, branding, branding agency, packaging design, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, istanbul, london, paris, new york, los angeles, san fransisco, idenity, custom, monogram, design studio, letterpress, brand, brand design, visual identity, corporate, corporate identity, ux, ui, interface, animation, user interface, user experience, startup, start up, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype, marketing, black and white, designers, website, web, work, web designer, brandbook, brand book, brand manual, catalog, business card, stationery, flyer, clean, basic, guideline, r

Goodfellow & Co

Illustrations commissioned for the branding and packaging of Target's new menswear label Goodfellow & Co

Honey by Mike Clarke branding

Honey by Mike Clarke branding packaging design bee label jar honey logo

Brand Identity for The Creative Republic

Brand Identity for The Creative Republic abduzeedo Sep 24, 2018  Mireldy shared a beautiful brand identity project they worked on for The Creative Republic, a regional creative communication festival held in Bihać, Bosnia, and Herzegovina.  The three-day event takes place at the Museum of the Anti-Fascist Council for the National Liberation of Yugoslavia (AVNOJ) and brings together experts from various fields of visual communication and advertising. The name of the festival refers to the Bihać Republic, a liberated area inside occupied Yugoslavia during WWII; Bihać was its capital city and a place where the first session of AVNOJ was convened.  Task Shaping the visual identity of this year's festival in a way which conceptually or visually creates a link to its location (city symbols) while promoting the Creative Republic as a meeting place for creative people from across the region. Solution For this edition of the festival, we have designed a coat of arms of the Creative Republic inspired by the historical symbols of the City of Bihać, and we turned them into an imaginative play to convey a vision of the free Creative Republic. The idea behind the selected typography and graphical treatment of the elements was to produce a reflection of the aesthetics behind the coats of arms of the former Yugoslav republics and a visual link with the name of the festival and its venue (Museum of AVNOJ). Brand Identity Posters Website Event collaterals About Mireldy Mireldy is Imelda Ramović and Mirel Hadžijusufović - art directors, designers and illustrators who have been creating together in the fields of advertising, art and culture, music and fashion industry for over 10 years. During that period, they have independently and with numerous advertising agencies gathered an impressive number of projects and awards (Red Dot, New York Festivals, Cresta, Magdalena, Type Directors Club, ADCC…). They enjoy developing creative concepts, packaging, brands, but also to creatively express themselves in different areas of work and life. For more information check out http://mireldy.com/ branding

Delilahs Whiskey

packaging design, spirits, branding, logo, label design, luxury goods

Swallowtail Vineyards on

Swallowtail Vineyards on Behance labels branding packaging wine label glass etching swallowtail vineyards

Geometry®

Tags design, designer, graphic, graphic design, color, colour, inspiration, logo, logofolio, branding, branding agency, packaging design, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, istanbul, london, paris, new york, los angeles, san fransisco, idenity, custom, monogram, design studio, letterpress, brand, brand design, visual identity, corporate, corporate identity, ux, ui, interface, animation, user interface, user experience, startup, start up, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype, marketing, black and white, designers, website, web, work, web designer, brandbook, brand book, brand manual, catalog, business card, stationery, flyer, clean, basic, guideline, rebranding, re-branding, letterhead, foil, emb

Lantic Gin

packaging design, spirits, branding, logo, label design, luxury goods, gin, vodka, whisky, whiskey, distillery, distilled

Catoctin Creek

packaging design, spirits, branding, logo, label design, luxury goods

LOGOFOLIO - BAD LOGOS 2

LOGOFOLİO - BAD LOGOS 2 Logotypes & Marks -- Tags design, designer, graphic, graphic design, color, colour, inspiration, logo, logofolio, branding, branding agency, brand, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, istanbul, london, paris, new york, los angeles, san fransisco, idenity, custom, monogram, design studio, letterpress, brand, brand design, visual identity, corporate, corporate identity, ux, ui, interface, animation, user interface, user experience, startup, start up, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype, marketing, black and white, designers, website, web, work, web designer, brandbook, brand book, brand manual, catalog, business card, stationery, flyer, clean, basic, guideline

Dragon Hill Gin

PACKAGING DESIGN SPIRITS BRANDING LOGO LABEL DESIGN LUXURY GOODS GIN VODKA WHISKY

Anza Apothecary Package Design

Recent Branding, Label, and Packaging Work Mock up

Pre-lance | Branding

Pre-lance™ is a 6 week online course that walks recent graphic design graduates through the steps it takes to succeed at freelancing. The logo is based on Helvetica, the one font that most all college graduates can identify upon graduating. The split between "Pre" and "lance" depicts where the designer is now and where they will be after taking the course. Pre-lance bridges the gap between what was taught in design school and what is needed to earn money as a freelancer. //Project tags: design, designer, graphic, graphic design, color, inspiration, logo, logofolio, branding, branding agency, packaging design, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, orange county, california, new york, los angeles, san fransisco, identity, custom, monogram, design studio, letterpress, brand, brand design, visual identity, corporate, corporate identity, user experience, startup, start up, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype, marketing, black and white, designers, work, web designer, brand book, look book, brand standards, brand manual, catalog, business card, stationery, flyer, clean, basic, guideline, rebranding, re-branding, letterhead, foil, emboss, landing page, set styling, editorial and publications, interior, stamps, modern, contemporary, luxury, simplicity, concept, firm, award, awarded, sustainability, indoor, outdoor, advertising, presentation, visualisation, architecture, interiors, interior design, client, web designer, graphic designer, font, typeface, type, brandmark, collection, geometry, texture, patterns, mark, bold, bright, grid, shape, brochure, catalogue, photography, one page, typographical logo, minimal logo, modern branding, unique, minimal identity, creative logos, good, logo inspiration, best design, best logo, best logotype, typo, lettering, co-working, CSUF, costa mesa, fullerton, orange, anaheim, santa monica, hollywood, e-course, online, digital marketing, the futur.

Beautiful Brand Identity for Colono

Beautiful Brand Identity for Colono abduzeedo Oct 10, 2018 When people ask why we run Abduzeedo, our answer is always, we are always looking for things that inspire us. We are also trying to find new projects before they get featured on other publications. There are some projects that we have to share even after they get featured because they are too good. That's the case of the brand identity project created by the awesome people at atipo ®. Colono is a culinary project based in Vienna that is mainly dedicated to the import of food from the Iberian peninsula to Austria. Through a direct collaboration with the producer from "colono" they  are responsible for getting the best product to the main restaurants, catering services and delicatessen. in addition, in order to publicize its own line of groceries the firm has opened, in 2018, its first physical store in the center of Vienna under the concept “groceries-bar-gourmet”. For the project, Colono (‘settler’ in english) was our name proposal; direct reference to the person who is established in another territory and the grocery stores, commercial establishments that sell various food products (and that take their name from the set of imports brought from the former spanish colonies). The journey made by the products is the guiding thread of the whole identity and it is represented in the different pieces and packaging through a red line that connects two imaginary points. Brand Identity The logo is composed with the Retiro font, elegant didona of spanish airs that perfectly communicates the origin and the select character of the products. in contrast, as a secondary font it is used a monospaced that brings freshness and a contemporary air. The palette of colors is sober and elegant and seeks to convey the gourmet nature of the project and, in turn, enhance the prominence of the typography where only the red color present in the lines of the graphics stands out above all else. The set forms a distinctive and faithful identity to a project proud of its origin, but that flees from the clichés and declares itself in love with the product that selects and commercializes.   In addition to selected products from different origins, Colono wants to enhance their own range of groceries. the same as the identity, the design of the packaging is eminently typographic and is marked by the red line that invites the consumer to discover the origin of each product.     The premises, an update of the grocery stores, developed by Serrano + Barquero, is a place where you can buy and also “tapear”  –basically dishes made with preserves, salted fish and pickles– the products in their bar-gourmet. Cozy atmosphere, noble materials and dark tones for a place that pays homage to the product.   branding

Lucky Toad

design, designer, graphic, graphic design, color, colour, inspiration, logo, logofolio, branding, branding agency, packaging design, brand identity, stationery, packaging, graphics, behance, dribbble, photography, art, typography, prints, digital art, trendy, skill share, skill share class, adobe, adobe photoshop, mood, art direction, istanbul, london, paris, new york, los angeles, san fransisco, idenity, custom, monogram, design studio, letterpress, brand, brand design, visual identity, corporate, corporate identity, ux, ui, interface, animation, user interface, user experience, startup, start up, minimal, creative, minimalism, simple, negative space, label, fashion, business, badge, illustration, icon, icons, drawing, sketch, freelance, freelancer, logotype, marketing, black and white, designers, website, web, work, web designer, brandbook, brand book, brand manual, catalog, business card, stationery, flyer, clean, basic, guideline, rebranding, re-branding, letterhead, foil, emboss

Elegant Brand Identity for Hairlines by BULLSEYE

Elegant Brand Identity for Hairlines by BULLSEYE abduzeedo Aug 06, 2018 BULLSEYE - Aim on branding shared yet another beautiful brand identity project. We have featured them a few times, but they keep delivering great work. This time they worked don the hairdresser branding design, Hairlines, with a sensual and modern feel. Our challenge for this project was creating a logo and a visual identity that was expressive, yet elegant. Having in mind, the feminine world, as the brand’s target audience.  For Hairlines brand, we’ve established a color scheme according to the space’s harmony, a deep and colored scheme, with the evidence of copper metal, which is a current trend. We strive to enhance the luxurious and sensual tone of the brand, associated with their wellness environment created to provide a unique experience to its costumers. Brand identity Bullseye – Aim on Branding is a multidisciplinary and creative studio based in Oporto, dedicated to create experiences and emotions in the various areas of Design, from Branding to Web and from Packaging Design to Editorial. We are a studio, which focuses every day to help our customers to connect with their audience in an innovative, unique and effective way. We believe that design is a state of mind and that complex ideas should be transformed into simple and functional solutions, thus surpassing the expectations of our customers. We approach the challenges from several angles, betting on a team of remarkable and passionate people that make the difference creating a successful project. Credits Art Direction & Design: Bullseye aim on branding Client: Hairlines* Released in 2018   branding

Daily Design Inspiration

Daily Design Inspiration AoiroStudio Jun 19, 2018 Part of the Daily Design Inspiration series that started it all on Abduzeedo. This is where you'll find the most interesting things/finds/work curated by one of us to simply inspire your day. Furthermore, it's an opportunity to feature work from more designers, photographers, and artists in general that we haven't had the chance to write or feature about in the past. For this Daily we are selecting in branding, illustration, packaging and more. Our goal is to diversify the types of work and in the future we can perhaps categorize them in different sections. For now we are going to stick to the simple format of images and links. I hope you enjoy and share with use via Twitter or our Tumblr. Until further notice, we'll display the images and the titles added to them. Because of little issues we had in the past, the images are still linked to their authors, we just won't mentioned who shared them like we used to. Daily Design Inspiration daily inspiration

Atlantic Distillery Gin Collection

packaging design, spirits, branding, logo, label design, luxury goods

District Made

packaging design, spirits, branding, logo, label design, luxury goods

CVS, Walmart, and the rise of private labels as shoppy shop dupes

As store brand products take up a larger share of consumers’ shopping carts, retailers are beefing up their private label offerings with new brands that are increasingly taking on a similar look. These private label brands are contemporary and bright, with friendly sans serif or script wordmarks, dynamic product photos and spot illustrations, and vivid color-on-color packaging. They’re personality-driven for sure, but whether it’s Target, Walmart, or the newest private label from CVS, they all seem to have the same personality type. Generic brands have a new generic look. PERSONALITY-DRIVEN BRANDS ARE ON THE UP AND UP Traditionally, private label packaging is low-frills and perfunctory, with minimal colors and graphics. Its positioning and look is intentionally designed to convey value. (See Walmart’s Great Value; Target’s Dealworthy; Costco’s Kirkland Signature, which indicates “quality and value” in its tagline.) You don’t buy Dr. Perky over Dr. Pepper for the brand, you buy it for the price, and store brands didn’t shy away from the fact they were cheaper knockoffs of national brands. Recently, however, companies have been rebranding their private label packaging with more expressive, technicolor packaging, like Walmart’s new Bettergoods brand, which wouldn’t look out of place on shelves alongside Target’s Good & Gather. The newest private label brand getting stocked on shelves is from CVS Health, which just announced Well Market, a line of snacks, beverages, and grocery items. The packaging design utilizes a loopy and approachable cursive logo and multicolor packaging that’s anything but clinical. It may even make your forget you’re eating popcorn from a pharmacy. The CVS Health’s internal team designed the Well Market brand in collaboration with third-party vendors, the company says. [Photo: Walmart] “Like others in the industry, we’ve observed a growing customer preference for private label brands, driven by the reliable quality and affordability of our products,” says Mike Wier, vice president, store brand at CVS Health. “We worked to create Well Market as a private label destination brand that our customers can feel great about buying, consuming, and sharing.” NOW, NEW BRANDS PAIR VALUE WITH ELEVATED EATING There’s a sameness to the look of this new cohort of store brands and even a similarity to their names. They’re designed to look more upscale than yesterday’s private label to appeal to high-income shoppers, but not so much so that they seem too expensive, which would defeat the purpose. They’re also designed to be easy to spot, with nutritional information up front. Beyond the newly designed store brands’ similarity to each other, you might not blame a stockist for confusing these rebranded private labels with higher-priced, highly designed products at discerning grocers like New York’s trendy Pop up Grocer, either. That association isn’t necessarily an accident. “We created Bettergoods based on a need we heard from customers for a well-designed, trend-forward, and affordable food offering that emphasized their love of food,” Walmart vice president of creative and design David Hartman told Fast Company when the brand was released in April, adding that a goal for the line was to have the same shelf appeal as national brands. This dovetails with CVS’s private label rebrand, which balances function and shelf-worthy packaging. “We’ve curated a range of packaging options designed to cater specifically to the busy routines of our consumers and stand out on shelf,” Wier says. “We highlight specific nutritional information on the front of our packaging so consumers can quickly understand the value our products bring.” [Image: CVS] Though store brand sales took a dip when the pandemic hit due to both supply chain volatility that hurt availability and pandemic-era stimulus that allowed customers to trade up to national brands, sales have since rebounded as shoppers squeezed by inflation look to make their dollars go further. The percentage of consumer packaged goods purchases that were private label rose from 18.4% in 2006 to 21.8% in 2023, according to data from private-label manufacturer Treehouse Foods reported by the Wall Street Journal. Now, discount retailers like Walmart want to retain the customers they’ve gained, and attract new customers along the way.These private label rebrands are designed in part to lure in high-income shoppers who’ve begun trading down from national brands to beat inflation. No longer are generic brands trying to look cheap on purpose. Rather, they’re communicating increased product quality by using the visual design signals of more expensive brands—with a value price. Enter the era of the shoppy shop dupe.