Design Inspiration

Newsletter design examples

Our most recent collection of Newsletter design examples.

We curate topical collections around design to inspire you in the design process.
This constantly-updated list featuring what find on the always-fresh Muzli inventory.

Last update: 12/6/2024

30 Free Responsive Email & Newsletter Templates

30 Free Responsive Email & Newsletter Templates

We have a fantastic collection of easy-to-edit HTML email and newsletter templates that work across all clients and are all responsive. The post 30 Free Responsive Email & Newsletter Templates appeared first on Speckyboy Design Magazine.

5 Psychological Tricks to Use in Email Newsletter

5 Psychological Tricks to Use in Email Newsletter

Email marketing plays a big part in developing the brand. Whether you run an ordinary blog or hold the reins of a multinational estore, it is one of those... The post 5 Psychological Tricks to Use in Email Newsletter appeared first on Onextrapixel.

5 Reasons It’s Not Too Late to Start Your Email Newsletter

5 Reasons It’s Not Too Late to Start Your Email Newsletter

Have you been meaning to start a newsletter for a while? Below are 5 reasons it’s not too late – read this and craft your first edition today. Your mind can play tricks on you. You don’t want to exercise because it’s not the new year. You avoid calling that person because you don’t want...

Email Newsletter Free UI !!

Email Newsletter Free UI !!

Free UI Newsletter - HashiCorp. Check the Attachment. Show some love ❤️ press "L". Want more? Follow me for cool stuff. Day 192/366

Scrintal

Scrintal

Scrintal is the most enjoyable way to shape ideas. Try the powerful canvas to go from ideas to insights. View full page on Landing Gallery

kit:

kit:

A curated range of high-quality, conscious formulated products built for skin & the world it’s in. View full page on Landing Gallery

Small Business Accounting Solutions

Small Business Accounting Solutions

Uplinq Accounting offers comprehensive financial solutions for startups and SMEs. From tax planning to real-time bookkeeping, we guide you through each financial milestone. Simplify your small businesses accounting journey with Uplinq. View full page on Landing Gallery

Fabric

Fabric

One home for everything. A file explorer and workspace for the internet age. All your drives, clouds, notes, screenshots, links, and files automatically gathered into one self-organizing home. Never forget anything again. View full page on Landing Gallery

Bland AI

Bland AI

Transform your enterprise communication with Bland AI. Automate inbound and outbound phone calls using AI that sounds human. Perfect for sales, customer support, and operations with customizable voices and seamless integrations. View full page on Landing Gallery

Kreatives

Kreatives

We are a creative studio pushing the world forward with strategy, design and storytelling. For people and the planet. View full page on Landing Gallery

Deleito

Deleito

Deleito propone un concepto de street food de calidad mediterránea. Abre las puertas del cielo en nuestros restaurantes, en tus eventos y también desde casa. Deleito, Santo Sabor. View full page on Landing Gallery

Glyphic

Glyphic

Glyphic analyzes customer interactions and provides insights into sales pipelines, helping businesses optimize revenue strategies and increase conversion rates. View full page on Landing Gallery

Mintlify

Mintlify

Meet the modern standard for public facing documentation. Beautiful out of the box, easy to maintain, and optimized for user engagement. View full page on Landing Gallery

Imprint

Imprint

Meet the powerful, purpose-built co-branded products that seamlessly adapt to your brand. View full page on Landing Gallery

Kin. A personal AI for your work life

Kin. A personal AI for your work life

Get inspired, talk things through, navigate situations or get personalized guidance with Kin. Built for privacy, security, and with memory in mind. View full page on Landing Gallery

Feta

Feta

Feta helps product and engineering teams capture meeting context, automate post meeting tasks, and focus only on high-impact work. View full page on Landing Gallery

August Health

August Health

August Health helps senior living communities provide outstanding care and optimize operations. View full page on Landing Gallery

Eresus CNC

Eresus CNC

Discover the Eresus Red Series™, a compact desktop CNC machine designed for professionals and beginners alike. Cut materials like stainless steel, wood, and brass with precision in any workspace. Order now to enhance your production capabilities. View full page on Landing Gallery

Top 22 Newsletter Designs Loved by Readers That Boost Conversions

Top 22 Newsletter Designs Loved by Readers That Boost Conversions

Looking for more daily inspiration? Download Muzli extension — your go-to source for discovering design ideas from world’s top creators!Newsletter design often is a controversial topic. There are generally two kinds of people: those who think email is the best form of communication and those who despise it with all their hearts. Which one are you?Love it or hate it, when it comes to marketing, research shows that email and newsletters remain some of the most effective channels. While most social media networks have engagement rates lower than 1%, a study by email marketing leader Mailchimp shows that the current average email open rate is 35.63%. Newsletter design is one of the key aspects in turning these opens into conversions.Illustration by StatistaIf effectiveness is out of equation, the remaining question is — how to design a newsletter that your readers will love?In today’s post, we will cover:Tips on designing effective newsletters that drive reader actions.How to create actionable CTA buttons that users click.Newsletter design inspiration from top designers in the industry.Is newsletter design still worth the effort?Let’s answer the big question first. People have been saying that email is dead for probably a decade now. However, in reality, it’s not going anywhere — statistics say that there are around 4.48 billion email users in the world.Let that number sink in for a second. Half. Of. The. World.It’s important to remember that designing for email marketing doesn’t mean just creating promotional newsletters. It also includes welcome emails, order updates, customer support messages, user surveys, and other communications that a brand conveys through email.While aesthetics and creativity are always at the top of Muzli’s priority lists, the key mission for email designers is to maintain clarity and consistency across all the different types of material. Visual consistency is what contributes to developing your brand’s trust and credibility in the long run. Clarity is what helps you achieve your business goals.Beautiful newsletter unsubscribe illustration by Lada Chizhoca.The secret ingredient good newsletter design is simplicityWe know that our audience reading this post is super creative, but we have to say this… newsletter design might not always be the best place to showcase fancy ideas. Our experience shows that black-on-white simplicity can often be a more effective choice when it comes to email marketing.But no need to be discouraged; there’s also a bright side to it. While email design structure is pretty limited, it can serve as a helpful guideline to create simple yet effective campaigns. You know what they say — limitation breeds creativity.Design-wise emails usually focus on clear hierarchy and a simple one-column design to be easily scrolled through on both desktop and mobile. Newsletter designers should remember that the main focus of a quality email should be conveying your message effectively.Apple has always been a master of simplicity. This applies to their newsletters too.A few tips to keep your newsletters simple and clearDo not overwhelm your users with complicated design elements.Ensure a clear focus on call-to-action buttons and make them stand out.Stick to simple fonts. While elegant handwritten fonts might work well in other mediums, they generally don’t work well in emails, especially for mobile. Here’s what free fonts we recommend.Choose colors carefully for the best readability. HINT: Red on green is not the best idea.Stick to plain backgrounds. Avoid bright colors and patterns.By the way, if you’re looking for perfectly matching colors and aren’t sure what would fit best, the freeMuzli Color Palette Generator is is a great tool to help you discover your vibe.Now let’s dive deeper into the main element of a killer newsletter design: creating an effective call to action that will drive your readers toward your desired goal.Newsletter design is all about the right CTA buttonsWe have to remember that first and foremost, newsletters are marketing and communication tools. It means that the main goal here is to convey a message or drive your users to another page — an external website, landing page, product page, signing up for a service, etc.This is why designing compelling and clear call-to-action buttons is crucial for emails.Illustration by Sean FournierWhat does a good CTA button look like?It stands out visually. Use contrasting colors, button sizes, and fonts.It uses catchy phrases. Think about the one thing users could benefit from the most and state it clearly. For example, “Read our report” or “Use this code to save.”It has enough space to stand out from other content. This one is pretty self-explanatory — don’t bury your main item in a pile of content.PRO TIP: While the temptation might be there, don’t forget that too many call-to-action buttons might have the opposite effect and distract the user from your primary goal. It’s recommended to focus each newsletter on a single goal.While it doesn’t mean that your emails should only have one link, the hierarchy should be clear, and the main message should immediately stand out from the rest of the content.An example of super-clear CTA button design in a newsletter by Absolut.Blocked images might ruin your emailsWhile the most common email service providers such as Google or Yahoo enable the images on newsletters that are not marked as spam by their filters by default, this might not always be the case.If you are running a B2B campaign and a significant part of your email audience is using company email addresses, the images might get blocked, turning your meticulously designed newsletter into a bland mess.Illustration by Yuran ChoiThe good news is that with a few tricks, it’s pretty easy to avoid this inconvenience:Make sure that your main message is written in a text format; avoid incorporating important text into an image.Add ALT texts to your images describing what’s in the picture. If they get blocked, users will still understand the context.Keep the text/image ratio oriented towards text. A general rule of thumb is 60/40.Don’t forget to test different newsletter design ideasModern marketing is all about testing different approaches to find ideas that click with your audience. The same principle applies to email marketing. Most of the newsletter service providers today allow you to run A/B testing campaigns where you can test out different design solutions.Illustration by BorjanaKey design elements you should test in your newsletter:Call-to-action buttons. Try different sizes, different colors, and different CTA messages.Above-the-fold content. Try experimenting with straightforward messages right at the top or try out more subtle messages incorporated into the email.Length of the newsletter. Does your audience prefer short and straightforward emails or do they want to read longer personal stories? There’s only one way to find out.PRO TIP: Don’t forget to send a test email to yourself or your colleagues after finishing your design to see the final result in the real world and real inboxes.The best online tools to create your newsletterStruggling to find ideas to make your newsletter design stand out? The good news is that your email service provider probably already has dozens of professionally designed templates. The bad news? Even though their demos look great, it almost never translates 100% to what you need in the real world.Hubspot’s email builder.This means that you will have to manually adjust the provided templates to fit your goal. That’s why we recommend keeping this in mind when choosing your newsletter provider. A feature-rich and easy-to-use drag-and-drop editor could save you loads of time in the long run. Additionally, saving your custom templates will allow you to easily keep the visual consistency higher.Here are a few platforms that offer flexible newsletter builders:MailchimpMailerliteBeehiivFlodeskMailmodoNewsletter design inspiration ideas from top creatorsFinally, once the basics are in place, we can focus on creating the design itself. To get inspired to start, check out the favorite modern designs that we have picked.1. Pixel newsletter from Google2. Newsletter design my SMALLS3. Minimalistic design by Seed4. Fjalraven product line showcase newsletter5. Introduction mail by Canva6. User onboarding mail by Miro7. Alltrails mental health tips newsletter8. Black Friday newsletter by Kidly9. Father’s day promotion by Italic10. New collection newsletter by Two Blind Brothers11. Cart recovery email by Rael12. Cart recovery email by Explore Cuisine13. Birthday newsletter by Readymag14. Personalized email by Grammarly15. Welcome email by Headspace16. Email voting contest by XumoTV17. Tubi awards newsletter18. User testimonial mail by Surreal19. Personalized mail by Netflix20. Thank you email by Swan Dive21. Unsubscribe mail by Cuisinart22. Diablo IV announcement by BlizzardTop 22 Newsletter Designs Loved by Readers That Boost Conversions was originally published in Muzli - Design Inspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

Macaw

Macaw

The only AI writer that doesn't sound like a robot. Automate your content in one-click and start your organic growth today. View full page on Landing Gallery

Home

Home

Web design and web development for brands that don't want boring. Check out what your website could look like here 🚀 View full page on Landing Gallery

Scrapps

Scrapps

Transform rival moves into actionable strategies and growth opportunities View full page on Landing Gallery

Leya

Leya

By streamlining and simplifying legal workflows, we empower elite law firms and legal professionals to work more efficiently and effectively. Enabling them to focus on higher-value tasks and deliver exceptional results for their clients. View full page on Landing Gallery

OrbitX

OrbitX

The Web3 payment card View full page on Landing Gallery

ShopiFrame

ShopiFrame

Build beautiful Shopify stores with Framer! View full page on Landing Gallery

Steel

Steel

Steel is an open-source browser API purpose-built for AI agents. View full page on Landing Gallery

Wishes

Wishes

Create wishlists and share them with your friends and family. From wedding bells to birthday wishes, your personal registry is at your fingertips. View full page on Landing Gallery

Email Newsletter - Infografic Icons pt. 1

Email Newsletter - Infografic Icons pt. 1

Hey dribbblers, These are some icons from the ''How to Design a High-Converting Email Newsletter'' infographic I've created for @Designmodo. You can learn how to make the most of creating a high-converting email newsletter by following this link. Follow me if you like my works and press L to show some love.

Bookmarkify

Bookmarkify

Experience a Bookmark Manager like never before. No more juggling 10 tabs, find all your design inspiration in one place. All with Bookmarkify View full page on Landing Gallery

Email Newsletter

Email Newsletter

Hi There,This is my Creative Email Newsletter. What do you think about this Design? Please share your opinion in the comment box.------------------------------------------------Contact me if you want to hire me :Gmail: tanianasrin07@gmail.comWhatsApp : +801627564725Follow me on : Instagram | Behance | Linkedin | TwitterThank You

Innovative Water Management Solutions

Innovative Water Management Solutions

Discover Dutchblue's innovative water management solutions for urban areas and sports facilities. We're redefining sustainability and climate resilience. View full page on Landing Gallery

DCNY

DCNY

View full page on nocode.gallery

Newsletter Signup: 7 Essential Tips for Higher Subscription Rates

Newsletter Signup: 7 Essential Tips for Higher Subscription Rates

Behind every successful mailing list, is a great newsletter signup form. Having an engaged mailing list that will interact with your email campaigns is a must for a successful business that wants to develop an effective customer lifecycle marketing strategy. However, to enjoy the benefits of your mailing list, you need to make sure that...

By Hollie Arnett

By Hollie Arnett

Brand strategy, design and illustration for creators. Helping you not just stand out from the crowd, but take centre stage. View full page on Landing Gallery

Mélanie Tillie

Mélanie Tillie

Découvrez mon portfolio de Web Designer créative et freelance à Lille. Explorez mes projets créatifs et profitez de mes prestations sur mesure pour faire de vos projets une expérience visuelle unique. View full page on Landing Gallery

News You Can Use: Score $800 of Good Stuff From Colossal, Booooooom, and 20×200

News You Can Use: Score $800 of Good Stuff From Colossal, Booooooom, and 20×200

In partnership with our comrades-in-arts, Booooooom and 20×200, we’re giving you a chance to win a $300 credit in The Colossal Shop, $300 to spend on art at 20×200.com, and two years of membership plus some sweet swag from Booooooom. You can sign up for the giveaway right here. It’s totally free to participate, and by entering to win you’ll be signed up for Colossal’s Daily newsletter, as well as news from 20×200 and Booooooom’s Secret Email Club. More

Noted: New Logo and Identity for Fanhood by Hoodzpah

Noted: New Logo and Identity for Fanhood by Hoodzpah

“When the Hoops Hits the Fan” (Est. 2019) "Fanhood is a members-only newsletter dedicated to basketball enthusiasts. Each week, we cover the untouched stories, and innermost machinations of your favorite game and its players through a beautifully designed email." Design by Hoodzpah (Orange County, CA) Related links Hoodzpah project page Relevant quoteThe Fanhood logo features custom sans serif lettering that feels retro but clean. The icon is a waving banner monogram, a nod to the fact that sports is more than just a game, it’s something that gathers many people together under one banner.We gave the Fanhood team a design toolkit to pick up the torch and carry on the race without us. We set the Newsletter layouts with typography, spacing, and sizing all called out. We also gave them examples of how the typography and layout could work on social media graphics. Easy guidelines that make creating content a cinch. Images (opinion after) Primary logo. Logo variations. Underlying grid. Color palette. Typography. Newsletter layout. Visual language. Instagram posts. Opinion While the monogram is meant to be a waving banner, my initial reaction was that it was meant to reflect the black ridges of a basketball which, to me, triggers more associations to the sport than the core idea of the waving banner, which could apply to any sport — and maybe that’s the idea, that down the road Fanhood could cover any other sport besides basketball. Visually, I really like the monogram and the texture it generates as all the thick lines come together. The wordmark is nice too, with the short ascenders, tall x-height, and very round-y structure. The color palette is quite nice too, stepping away from the vibrant color trend and going with a more vintage aesthetic that is well complemented by the typography’s similar vibe. The bonus script font is a nice touch that plays out really well in application as a kind of archival accent. Overall, as a basketball fan and a design fan, this is an instant sign-up, so mission accomplished.

Email Newsletter

Email Newsletter

Hi There,This is my Creative Email Newsletter. What do you think about this Design? Please share your opinion in the comment box.------------------------------------------------Contact me if you want to hire me :Gmail: tanianasrin07@gmail.comWhatsApp : +801627564725Follow me on : Instagram | Behance | Linkedin | TwitterThank You

Muzli Publication — Weekly Digest

Muzli Publication — Weekly Digest

Weekly Designers Update #455Web design inspiration, weekly recapRead now.Top 22 Newsletter Designs Loved by Readers That Boost ConversionsNewsletter design often is a controversial topic. There are generally two kinds of people: those who think email is the best form of communication and those who despise it with all their hearts. Which one are you?Read now.Weekly RoundupThe most engaged with content on MuzliRead now.Design Studios Need Project ManagersUnlock the full potential of your design team with project managers who streamline processes, manage client expectations, and keep projects on track. Learn why they are essential for balancing creativity and efficiency.Read now.Designing for the public sectorExplore how design thinking can revolutionize public sector projects by addressing complex social issues and enhancing community well-being. Discover the principles and challenges of creating human-centered solutions that drive positive social change.Read now.Designers’ Secret SourceLooking for more daily inspiration? Download Muzli extension your go-to source for design inspiration!Get Muzli extension for freeMuzli Publication — Weekly Digest was originally published in Muzli - Design Inspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

Rubie

Rubie

Rubie uses AI to automatically and instantly set up software based on your customer needs View full page on Landing Gallery

D.Uniquely

D.Uniquely

D.UNIQUELY predstavuje inovatívnu dizajnérsku a realizačnú spoločnosť, ktorá spája kreativitu a kvalitných profesistov pre tvorbu jedinečných projektov. View full page on Landing Gallery

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Designing an Effective Newsletter: Key Considerations for Designers

Designing a newsletter requires a unique approach compared to designing for web or mobile platforms. Newsletters are a direct line of communication with your audience, offering a blend of visual appeal and content clarity. Here’s what designers should consider when creating a newsletter and how it differs from web or mobile design.

Key Considerations for Designing a Newsletter

  1. Purpose and Audience

    • Define the Goal: Understand the primary objective of your newsletter. Is it to inform, promote, engage, or convert?
    • Know Your Audience: Tailor the design and content to the preferences and interests of your target audience.
  2. Content Hierarchy

    • Prioritize Content: Highlight the most important information at the top. Use headings, subheadings, and bullet points to break up text and guide readers through the content.
    • Engaging Visuals: Use images, infographics, and icons to complement the text and make the newsletter visually appealing.
  3. Visual Consistency

    • Brand Identity: Maintain consistency with your brand’s color scheme, fonts, and overall style. This helps in building brand recognition and trust.
    • Template Design: Create a reusable template that can be easily updated for future newsletters while maintaining a consistent look and feel.
  4. Readability and Accessibility

    • Font Choices: Use legible fonts and appropriate sizes to ensure readability on various devices. Avoid using too many different fonts to keep the design clean.
    • Contrast and Color: Ensure sufficient contrast between text and background for easy reading. Be mindful of colorblind users by avoiding problematic color combinations.
  5. Responsive Design

    • Mobile Optimization: Many users read newsletters on their mobile devices. Ensure your design is responsive, with elements that adjust seamlessly to different screen sizes.
    • Single-Column Layout: Simplify the layout for mobile readers by using a single-column design, which is easier to read on smaller screens.
  6. Call to Action (CTA)

    • Clear CTAs: Include clear and compelling CTAs that guide readers towards the desired action, such as visiting a website, signing up for an event, or making a purchase.
    • Button Design: Use contrasting colors and concise text on buttons to make CTAs stand out.
  7. Testing and Optimization

    • A/B Testing: Experiment with different designs, subject lines, and content to see what resonates best with your audience.
    • Analytics: Use email marketing tools to track open rates, click-through rates, and other metrics to refine and improve future newsletters.

Differences from Web and Mobile Design

  1. Content Delivery and Consumption

    • Newsletters: Delivered directly to the subscriber’s inbox, newsletters are typically read in email clients, which have varying support for HTML and CSS.
    • Web: Users actively seek out content on websites, which can be more dynamic and interactive.
    • Mobile Apps: Mobile design often involves interactive elements and gestures, with a focus on navigation and usability within an app environment.
  2. Technical Constraints

    • Newsletters: Limited by the constraints of email clients, which may not support all HTML and CSS features. Designers must ensure compatibility across different email clients.
    • Web and Mobile: More flexibility in design and functionality, with advanced capabilities for interactivity and animations.
  3. User Interaction

    • Newsletters: Interaction is primarily through clicks on links or buttons. Engagement relies heavily on compelling content and clear CTAs.
    • Web: Users interact through navigation menus, forms, and dynamic content, with more opportunities for engagement.
    • Mobile: Interaction includes gestures like swiping, tapping, and pinching, requiring a more intuitive and touch-friendly design.

Conclusion

Designing an effective newsletter involves balancing visual appeal with clear, concise content that engages and informs the reader. Understanding the unique challenges and opportunities of email design, and how it differs from web or mobile design, is essential for creating newsletters that stand out and achieve their intended goals. By focusing on readability, responsiveness, and consistent branding, designers can craft newsletters that not only capture attention but also foster a lasting connection with the audience.

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