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Last update: 1/20/2025
We have a fantastic collection of easy-to-edit HTML email and newsletter templates that work across all clients and are all responsive. The post 30 Free Responsive Email & Newsletter Templates appeared first on Speckyboy Design Magazine.
Email marketing plays a big part in developing the brand. Whether you run an ordinary blog or hold the reins of a multinational estore, it is one of those... The post 5 Psychological Tricks to Use in Email Newsletter appeared first on Onextrapixel.
Have you been meaning to start a newsletter for a while? Below are 5 reasons it’s not too late – read this and craft your first edition today. Your mind can play tricks on you. You don’t want to exercise because it’s not the new year. You avoid calling that person because you don’t want...
Ahh, email marketing. It’s the oldest way to market your product. But has it also become old-fashioned? In this age of social media marketing and chatbots, the debate has heated up on the relevance of email marketing. And yet, marketers continue to use it and swear by its benefits. So, should you include email marketing...
Ahh, email marketing. It’s the oldest way to market your product. But has it also become old-fashioned? In this age of social media marketing and chatbots, the debate has heated up on the relevance of email marketing. And yet, marketers continue to use it and swear by its benefits. So, should you include email marketing...
Free UI Newsletter - HashiCorp. Check the Attachment. Show some love ❤️ press "L". Want more? Follow me for cool stuff. Day 192/366
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Onward offers professional consulting to high-impact partners and operates an R&D lab, using human-centered design to dismantle systems of oppression. View full page on Landing Gallery
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Take a look at your email inbox right now. Chances are, there’s at least one newsletter from a company you’ve… The post 32 newsletter design ideas to get your subscribers clicking appeared first on 99designs.
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Looking for more daily inspiration? Download Muzli extension — your go-to source for discovering design ideas from world’s top creators!Newsletter design often is a controversial topic. There are generally two kinds of people: those who think email is the best form of communication and those who despise it with all their hearts. Which one are you?Love it or hate it, when it comes to marketing, research shows that email and newsletters remain some of the most effective channels. While most social media networks have engagement rates lower than 1%, a study by email marketing leader Mailchimp shows that the current average email open rate is 35.63%. Newsletter design is one of the key aspects in turning these opens into conversions.Illustration by StatistaIf effectiveness is out of equation, the remaining question is — how to design a newsletter that your readers will love?In today’s post, we will cover:Tips on designing effective newsletters that drive reader actions.How to create actionable CTA buttons that users click.Newsletter design inspiration from top designers in the industry.Is newsletter design still worth the effort?Let’s answer the big question first. People have been saying that email is dead for probably a decade now. However, in reality, it’s not going anywhere — statistics say that there are around 4.48 billion email users in the world.Let that number sink in for a second. Half. Of. The. World.It’s important to remember that designing for email marketing doesn’t mean just creating promotional newsletters. It also includes welcome emails, order updates, customer support messages, user surveys, and other communications that a brand conveys through email.While aesthetics and creativity are always at the top of Muzli’s priority lists, the key mission for email designers is to maintain clarity and consistency across all the different types of material. Visual consistency is what contributes to developing your brand’s trust and credibility in the long run. Clarity is what helps you achieve your business goals.Beautiful newsletter unsubscribe illustration by Lada Chizhoca.The secret ingredient good newsletter design is simplicityWe know that our audience reading this post is super creative, but we have to say this… newsletter design might not always be the best place to showcase fancy ideas. Our experience shows that black-on-white simplicity can often be a more effective choice when it comes to email marketing.But no need to be discouraged; there’s also a bright side to it. While email design structure is pretty limited, it can serve as a helpful guideline to create simple yet effective campaigns. You know what they say — limitation breeds creativity.Design-wise emails usually focus on clear hierarchy and a simple one-column design to be easily scrolled through on both desktop and mobile. Newsletter designers should remember that the main focus of a quality email should be conveying your message effectively.Apple has always been a master of simplicity. This applies to their newsletters too.A few tips to keep your newsletters simple and clearDo not overwhelm your users with complicated design elements.Ensure a clear focus on call-to-action buttons and make them stand out.Stick to simple fonts. While elegant handwritten fonts might work well in other mediums, they generally don’t work well in emails, especially for mobile. Here’s what free fonts we recommend.Choose colors carefully for the best readability. HINT: Red on green is not the best idea.Stick to plain backgrounds. Avoid bright colors and patterns.By the way, if you’re looking for perfectly matching colors and aren’t sure what would fit best, the freeMuzli Color Palette Generator is is a great tool to help you discover your vibe.Now let’s dive deeper into the main element of a killer newsletter design: creating an effective call to action that will drive your readers toward your desired goal.Newsletter design is all about the right CTA buttonsWe have to remember that first and foremost, newsletters are marketing and communication tools. It means that the main goal here is to convey a message or drive your users to another page — an external website, landing page, product page, signing up for a service, etc.This is why designing compelling and clear call-to-action buttons is crucial for emails.Illustration by Sean FournierWhat does a good CTA button look like?It stands out visually. Use contrasting colors, button sizes, and fonts.It uses catchy phrases. Think about the one thing users could benefit from the most and state it clearly. For example, “Read our report” or “Use this code to save.”It has enough space to stand out from other content. This one is pretty self-explanatory — don’t bury your main item in a pile of content.PRO TIP: While the temptation might be there, don’t forget that too many call-to-action buttons might have the opposite effect and distract the user from your primary goal. It’s recommended to focus each newsletter on a single goal.While it doesn’t mean that your emails should only have one link, the hierarchy should be clear, and the main message should immediately stand out from the rest of the content.An example of super-clear CTA button design in a newsletter by Absolut.Blocked images might ruin your emailsWhile the most common email service providers such as Google or Yahoo enable the images on newsletters that are not marked as spam by their filters by default, this might not always be the case.If you are running a B2B campaign and a significant part of your email audience is using company email addresses, the images might get blocked, turning your meticulously designed newsletter into a bland mess.Illustration by Yuran ChoiThe good news is that with a few tricks, it’s pretty easy to avoid this inconvenience:Make sure that your main message is written in a text format; avoid incorporating important text into an image.Add ALT texts to your images describing what’s in the picture. If they get blocked, users will still understand the context.Keep the text/image ratio oriented towards text. A general rule of thumb is 60/40.Don’t forget to test different newsletter design ideasModern marketing is all about testing different approaches to find ideas that click with your audience. The same principle applies to email marketing. Most of the newsletter service providers today allow you to run A/B testing campaigns where you can test out different design solutions.Illustration by BorjanaKey design elements you should test in your newsletter:Call-to-action buttons. Try different sizes, different colors, and different CTA messages.Above-the-fold content. Try experimenting with straightforward messages right at the top or try out more subtle messages incorporated into the email.Length of the newsletter. Does your audience prefer short and straightforward emails or do they want to read longer personal stories? There’s only one way to find out.PRO TIP: Don’t forget to send a test email to yourself or your colleagues after finishing your design to see the final result in the real world and real inboxes.The best online tools to create your newsletterStruggling to find ideas to make your newsletter design stand out? The good news is that your email service provider probably already has dozens of professionally designed templates. The bad news? Even though their demos look great, it almost never translates 100% to what you need in the real world.Hubspot’s email builder.This means that you will have to manually adjust the provided templates to fit your goal. That’s why we recommend keeping this in mind when choosing your newsletter provider. A feature-rich and easy-to-use drag-and-drop editor could save you loads of time in the long run. Additionally, saving your custom templates will allow you to easily keep the visual consistency higher.Here are a few platforms that offer flexible newsletter builders:MailchimpMailerliteBeehiivFlodeskMailmodoNewsletter design inspiration ideas from top creatorsFinally, once the basics are in place, we can focus on creating the design itself. To get inspired to start, check out the favorite modern designs that we have picked.1. Pixel newsletter from Google2. Newsletter design my SMALLS3. Minimalistic design by Seed4. Fjalraven product line showcase newsletter5. Introduction mail by Canva6. User onboarding mail by Miro7. Alltrails mental health tips newsletter8. Black Friday newsletter by Kidly9. Father’s day promotion by Italic10. New collection newsletter by Two Blind Brothers11. Cart recovery email by Rael12. Cart recovery email by Explore Cuisine13. Birthday newsletter by Readymag14. Personalized email by Grammarly15. Welcome email by Headspace16. Email voting contest by XumoTV17. Tubi awards newsletter18. User testimonial mail by Surreal19. Personalized mail by Netflix20. Thank you email by Swan Dive21. Unsubscribe mail by Cuisinart22. Diablo IV announcement by BlizzardTop 22 Newsletter Designs Loved by Readers That Boost Conversions was originally published in Muzli - Design Inspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.
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Hey dribbblers, These are some icons from the ''How to Design a High-Converting Email Newsletter'' infographic I've created for @Designmodo. You can learn how to make the most of creating a high-converting email newsletter by following this link. Follow me if you like my works and press L to show some love.
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Designing a newsletter requires a unique approach compared to designing for web or mobile platforms. Newsletters are a direct line of communication with your audience, offering a blend of visual appeal and content clarity. Here’s what designers should consider when creating a newsletter and how it differs from web or mobile design.
Purpose and Audience
Content Hierarchy
Visual Consistency
Readability and Accessibility
Responsive Design
Call to Action (CTA)
Testing and Optimization
Content Delivery and Consumption
Technical Constraints
User Interaction
Designing an effective newsletter involves balancing visual appeal with clear, concise content that engages and informs the reader. Understanding the unique challenges and opportunities of email design, and how it differs from web or mobile design, is essential for creating newsletters that stand out and achieve their intended goals. By focusing on readability, responsiveness, and consistent branding, designers can craft newsletters that not only capture attention but also foster a lasting connection with the audience.